The Smoky Mountains area is an attractive destination for visitors, making this real estate market a great investment opportunity for short-term rentals (STRs). If you’re considering investing in STR properties in the Smokies, it’s a good idea to know the current statistics so you can make an informed investment decision. To give you a glimpse into the Smoky Mountain short-term rental market, here’s our STR sales update for June 2025:
Average Sold Price by City
The Smoky Mountain real estate market is primarily made up of the cities of Gatlinburg, Pigeon Forge, and Sevierville. The average sold price in June 2025 varied by city and bed count. For properties with 1 bed, average sold price for these cities ranged from about $423,000 to $479,000. As the number of beds goes up and the sold prices increase, the difference between the three cities becomes greater. Pigeon Forge averaged the lowest average sold prices, with Sevierville highest for 5 and more beds. For 6+ beds, average sold prices ranged from $1.3M to $1.8M. This shows the price for STRs in the Smoky Mountain market varies depending on location and size.
Average List and Sold Price & STR Inventory
In the Smoky Mountain real estate market, STR active listings have been increasing for most of 2025, and both new and sold listings are evening out. In June 2025, there were 1,566 active listings. June had 286 new listings and 51 sold listings. The average sold price continues to be lower than the average list price in 2025. For June, the average list price for all STR properties was $951,933, while the average sold price was $793,631. This makes the Smoky Mountain real estate market attractive for new investors and current investors looking to add more properties to their portfolio.
More Quick Stats
If you’re thinking about investing in STR properties in the Smoky Mountain real estate market, there are some other numbers you should know. Here’s more STR data for June 2025:
- Absorption Rate: 10.7 months
- Sold-to-List Ratio: 83.37%
- Average Sold Price: $793,631
- Average List Price: $951,933
- Average Price Per Square Foot: $322.42
- Average List Price Per Square Foot: $386.73
Investing in Short-Term Rentals in the Smoky Mountain Real Estate Market
Short-term rentals can be a valuable investment in the Smoky Mountain real estate market. At Local Realty Group, we use our unique understanding of the local market to help you make informed real estate decisions and optimize STR management. If you want your short-term rentals to stay profitable, you need to be agile and adaptable. Effective marketing and regular maintenance will help you maximize your rental income. Consider diversifying within the STR market and other investments to spread risks. You can also utilize tax strategies to keep the revenue that your rental property earns. With careful planning, you can maintain positive cash flow and look forward to long-term appreciation of STRs in the Smoky Mountain real estate market.
Connect with an experienced real estate agent today to find out more and get started!
