August 2025 STR Sales Tracker
September 15, 2025

Are you thinking about investing in Smoky Mountain short-term rentals (STRs)? Our August 2025 Smoky Mountain STR sales tracker provides valuable insights for current and prospective investors. This data highlights key trends in pricing, inventory, and market dynamics across the popular tourist destinations of Gatlinburg, Sevierville, and Pigeon Forge, TN. Here are some key takeaways from the August 2025 sales tracker:

Average Sold Price By Bed Count & City

August 2025 Average Sold Price by Bed Count and City

The August 2025 Smoky Mountain STR sales tracker reveals interesting trends for average sold price by bed count and city. Gatlinburg consistently shows higher average sold prices for 1, 3, 4, and 5 bedroom properties compared to Sevierville and Pigeon Forge. Sevierville leads in average sold prices for 2 and 6+ bedroom units, with Pigeon Forge generally having the lowest average prices across all bed counts except for 1 bedroom properties. This indicates varying market demands and value propositions across these three Smoky Mountain cities, with Gatlinburg commanding higher prices for family-sized short-term rentals and Sevierville specializing in larger group accommodations.

STR Inventory and Average List & Sold Price

The Smoky Mountain STR sales tracker for August 2025 shows that real estate inventory is evening out. The number of active listings in August was only slightly lower compared to July. New listings were down just 18 compared to the previous month, and sold listings were only down by 10. The August 2025 STR sales tracker shows that the average sold price for Smoky Mountain short-term real estate is continuing to decrease, and the difference between list price and sold price is increasing. This makes the Smoky Mountain real estate market attractive for new investors and current investors looking to add properties to their portfolios.

More Quick Stats

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In addition to the above STR data, there are some other numbers you should know if you are thinking about investing in Smoky Mountain short-term rentals. Here are some more quick stats from the August 2025 STR sales tracker:

  • Absorption Rate: 10.9 months
  • Sold-to-List Ratio: 95.86%
  • Average Sold Price: $666,827
  • Average List Price: $852,079
  • Average Price Per Square Foot: $329.00
  • Average List Price Per Square Foot: $371.62

Invest in the Smoky Mountain STR Market

These insights from the Smoky Mountain STR sales tracker for August 2025 suggest a favorable environment for new investments and portfolio expansion. By carefully analyzing these trends and understanding the specific nuances of each sub-market, investors can make informed decisions to capitalize on the potential within the robust Smoky Mountain short-term rental market. Are you ready to invest in the Smokies? Reach out to a Smoky Mountain real estate professional today to learn more and get started!

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