The beginning of Q3 reveals some interesting insights regarding Smoky Mountain real estate trends. Keep reading for our July 2026 data and what it means for the market now:
July 2026 Sales Stats
July 2026 closed with 83 sold properties and 351 pending sales across the Smoky Mountain real estate market. Active inventory dropped (for the second month in a row) to 1,068 listings. A few more standout metrics:
- Sold-to-list ratio: 95.89%
- Average sold price: $790,928
- Average list price: $825,175
- Average price/sqft: $342.07
- Average list price/sqft: $356.88
- Absorption rate: 10.77 months
The sold-to-list ratio continues to indicate strong buyer interest for well-priced, attractive properties.
Supply & Demand Trends
Supply and demand are both holding steady, with only slight fluctuations in average sold price, the number of properties sold, and the total of active real estate listings.
This means that the market remains balanced, with lots of inventory to choose from, negotiating power for buyers, and strong returns for sellers.
Average Sold Price by Bed Count & City
Sevierville TN real estate leads in average sold price for several cabin sizes, with real estate prices in Gatlinburg reaching over two million dollars for 6+ bedroom properties.
Sevierville:
- 1 Bed: $444,120
- 2 Bed: $497,589
- 3 Bed: $651,536
- 4 Bed: $840,853
- 5 Bed: $1,348,758
- 6+ Bed: $1,924,251
Pigeon Forge:
- 1 Bed: $422,650
- 2 Bed: $469,112
- 3 Bed: $741,125
- 4 Bed: $858,600
- 5 Bed: $990,000
- 6+ Bed: $1,345,875
Gatlinburg:
- 1 Bed: $399,048
- 2 Bed: $573,386
- 3 Bed: $751,566
- 4 Bed: $971,886
- 5 Bed: $1,122,445
- 6+ Bed: $2,648,357
STR Market Performance
This overview reveals short-term rental performance for July 2026:
- Average occupancy rate: 76.00%
- Average daily rate: $462.00
- Booking lead time: 29 days
- Average monthly revenue: $10,721.34
- Average purchase price: $790,928
- Average sold price/sqft: $342.07
- Average days on market: 123
- Absorption rate: 10.77 months
Cash flow and ROI for 1-bedroom cabins are still impacted by acquisition costs, revealing the increasing trend for bigger cabins for vacations in the Smokies.
Cabin Performance by Size
ADRs and occupancy rates for all cabin sizes remained high due to peak summer travel season, and larger properties once again generated strong gross income and the best returns for July 2026:
- 1 Bed: $3,600.60
- 2 Bed: $4,835.78
- 3 Bed: $6,777.38
- 4 Bed: $10,005.08
- 5 Bed: $13,345.50
- 6+ Bed: $25,763.70
What This Means for Buyers & Sellers
For Buyers: The sold-to-list ratio reveals continued STR demand, with a balanced yet competitive market that allows buyers to browse options and negotiate pricing effectively.
For Sellers: Higher average purchase price (particularly for mid-size to large cabins in Sevierville and Gatlinburg) indicates that pricing strategy is still important, along with location and amenities that are appealing for STR performance.
Invest in Smoky Mountain Real Estate
Whether you’re interested in raw land or lots, condos, new construction homes, cabins, or commercial properties, Local Realty Group has the best selection of real estate in Sevierville, Pigeon Forge, and Gatlinburg.
Browse all of our Sevier County TN real estate listings and find your next investment property in the Smoky Mountains!
